Here’s tae us, Wha’s like us!

I was listening to a magazine-style programme on the radio yesterday morning while having breakfast when this item came on about telephone surveys. The presenter was speaking to a man from Edinburgh, who carried out market research and opinion polls for a major national company, by cold-calling people to ask their opinions on a variety of topics. He explained that, as a means of ensuring the person giving the answers was paying attention, every now and again then the person conducting the survey will slip in a question such as “ Name a famous Brtiish politician or give the title of a film starring Al Pacino.”

Anyway in one survey he was conducting one of the questions he had was “ Name a fish beginning with the letter “ S “.  The answers were much as you would expect, around 70% of people said salmon others gave sole, sardine, shark etc. So far so unremarkable, however when he came to the payoff, as it were, he rose to unparalleled heights in my estimation .

When he conducted the survey in Scotland when he asked the question “ Name a fish beginning with the letter “ S “.  3% of the people asked replied  “ SINGLE “ !!!!!!.